At New Era Business Solutions, all of the websites we design implement only what
are known as White Hat SEO Tactics. These tactics are the foundation of getting
traffic to your site. While the most important Search Engine Optimization is a properly
designed website with high quality, well built, rich content, New Era Business Solutions
also offers SEO optimization for already built websites.
Being the most important part of SEO, content creation is something that we take
very seriously at New Era. Unlike some webdesigners, our sites rarely contain any
text inside of an image (with exceptions such as logos). This allows search crawlers
to easily read the website and determine keywords. Alongside initial creation, frequent
updates to content will help increase your search engine rankings. New Era Business
Solutions offers a service called the Content Management System. With this service
it is very easy to set sections of content that you expect to change frequently,
and then when the need arises, easily make those changes without having to wait
on a developer to update your site for you.
While drop down menus and fancy image menus may create an eye-catching site, if
done improperly they can also create problems for web crawlers. When our customers
request menus such as these, we make sure to create a plain text menu at the bottom
of the site and also make sure to provide a proper XML site map for web crawlers
to use to evaluate the website. This ensures that not only will your site be attractive
to the people viewing it, but also be easily crawled thus allowing search engines
to actually direct traffic to your site.
The links inside your website are not the only important ones in getting your website a
higher ranking. Outside links are links from websites that are not yours. The more
links to your website from credible outside sources, the higher your site will be
ranked. One major thing to beware of when developing outside links, links from blacklisted
or non-credible websites may do more harm than good.
You have a website for a reason, presumeably because you specialize in whatever
your website is about, whether for your business or not. Sharing your knowledge
or expertise with the world is one of the best ways to increase traffic to your
site. With New Era's Social Networking Updater you can post to all of the major
social websites with just one click. Not only will people who are browsing these
social networks learn valuable information about your company / product, but the
outside links to your website will also help raise your search ranking.
Just as there is no point in having a website with no traffic, driving traffic to
a site that is so poorly worded that it can't possibly convey any message is equally
pointless. SEO Optimization is not a fast, one time process, it is an on
going process that requires attention from month to month to evaluate what keywords
are effective for your site, and which need to be reworked to bring in more traffic.
At New Era, we provide you with monthly reports to effectively show how people are
being driven to your site, and help you determine if any changes need to be made.